TONAL
Brand Relaunch
Redefining at-home fitness
Tonal uses a proprietary digital weight system to create up to 200 lbs of resistance in a form factor as thin as a flat-screen TV. The tech is unbeatable, but it’s the kind of thing you must see, and feel, to believe. We embarked on a project to get to the heart of what really matters to consumers and create experiences, from curiosity to purchase, that capture what makes Tonal so special.
A powerful front door
The crown jewel of this work was the redesigned Tonal.com. As the primary driver of sales, Tonal needed an e-commerce site that was strong, inspiring and persuasive. The immersive destination crafts an emotional product story with an intimate feel that invites you to explore the machine up close.
Demystifying the complex
One of the challenges with marketing an entirely new technology is communicating just how revolutionary it is without creating confusion. We developed a friendly, straightforward way of speaking that kept things human and focused on the end benefit the technology could bring to your life.
Creating consistency
The new brand system, photography, and tone were rolled out across every touchpoint, creating a cohesive brand experience that differentiated Tonal from the competition.
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