Hi.
A bit about me
I'm a Creative Director with 20+ years of experience. I specialize in telling complex stories in simple, compelling ways. I love building teams that love their jobs. I currently call Austin, Texas home.
Experience
VP, Executive Creative Director
March 2020 through Present
Leading a 75+ team of copywriters, visual designers, and experience designers delivering marketing and product experiences for a broad range of brands. Clients include Google, Tonal, Zip, Fender, Michaels, Discovery+, Home Depot, and Racetrac.
Group Creative Director, R/GA NY
May 2019 through February 2020
Creative direction and copywriting for Mailchimp, Instagram, LEGO.
Creative Director, R/GA NY
June 2014 through May 2019
Creative direction and copywriting for L'Oréal Paris and McCormick Spices, Chobani, Tiffany & Co.
Associate Creative Director, Geometry Global
June 2013 through June 2014
Creative direction and copywriting for COVERGIRL cosmetics, Pepperidge Farm Goldfish®, and 1-800-Flowers
Associate Creative Director, G2 Worldwide
May 2009 through June 2013
Creative direction and copywriting for COVERGIRL cosmetics, Pepperidge Farm Goldfish®, and 1-800-Flowers
Senior Producer, Crush + Lovely
January 2009 through May 2009
Client management, copywriting, and strategic planning for a multitude of interactive accounts including ABC News, Travelodge, and Fifty People One Question
Copywriter, G2 Worldwide
June 2006 through December 2007
Award-winning copywriting and strategic work for a multitude of brands including PANTONE, Ramada, K-mart, Pizza Hut, Target, and Absolut
Awards
2021 Cannes Lions
Michaels Made By You
Business Transformation - Silver
2021 Effies
Michaels Made By You
Advertising Effectiveness - Gold
2021 London International Advertising Awards
Michaels Made By You
Transformative Business Impact: Customer Experience - Gold
2019 ADC
Mailchimp Rebrand
Design - Silver
Illustration (Digital) - Merit
2019 CLIO
Mailchimp Rebrand
Design - Silver
2019 ONE SHOW
Mailchimp Rebrand
Design: Digital Design - Merit
Digital Craft: Mobile Design - Merit
2019 AICP
Mailchimp Rebrand
Digital Experiences - Shortlist
2014 CILO SPORTS
COVERGIRL x NFL
Integrated Campaign - Gold
2014 CILO IMAGE
COVERGIRL x Hunger Games
Integrated Campaign, Partnerships & Sponsorships - Shortlist
Press
Leading By Design: Why Women Leaders are the Heartbeat of an Organization
The Female Quotient · Mar 14, 2023
SXSW 2023 — AI Set to Replace NFTs and Other Key Trends to Watch
Ad Age · Mar 9, 2023
Agencies Adopt a Cautious Approach to Gathering Metaverse Data
Adweek · Mar 7, 2023
Why Your Last Text Message is Probably From a Brand
Marketing Brew · Jan 26, 2023
If You Build It, Will They Click?
Campaign Live · Nov 22, 2022
Meta Expands the “Miniverse” with New Horizon Worlds Experiences
Venture Beat · Jun 21, 2022
LeBron James Backs At-Home Fitness Brand Tonal
Ad Age · Oct 13, 2021
2 Minutes With ... Megan Trinidad, ECD at R/GA Austin
Muse by Clio · May 5, 2021
Here's How Brands and Marketers Are Navigating the All-Virtual SXSW 2021
Adweek · Mar 15, 2021