MAILCHIMP

Adding fun to fundamentals

Mailchimp offers a range of marketing tools specially crafted for small to medium-sized businesses. Their design target is the small business “creative class”- the makers and entrepreneurs who are proudly forging their own path and need to learn some skills along the way to make it happen.

However, marketing can be confusing and, to some, kind of a drag. So we figured out a way to make complex ideas seem simple and downright fun, through bold visual metaphors that demystify the complex.

Come for the cabbage business that found its goat audience, stay for the multi-tasking twins.