BEAUTY

BRANDING + MARKETING + SOCIAL

Defining beauty

I’ve worked with beauty brands for 18+ years. It’s one of my favorite categories to build brands within. It’s playful and fun and has an authentic role in culture. You spend your days selling a secret to feeling great about yourself. The colors, textures, and vibes inspire me always. Below are a few brands that I’ve worked on over the years. Curious to see more? Send me a note.

ST IVES

I led the 360 rebrand of St.Ives in the US. We launched a completely new tone of voice and design system across all platforms and launched multiple SKUs.

L’OREAL PARIS

I led the Digital and Social AOR for L’Oreal Paris US for 3 years. We supported and launched products across skincare, beauty and hair color categories and developed the digital and social ecosystems for the LOP brand in the US.

COVERGIRL

I led the Digital and Social AOR for COVERGIRL Cosmetics for 3 years. We developed the social brand voice and style across multiple social channels as well as .com.

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